原文影片請看此
EOS這個名字,現在已經出現在每個人的嘴唇上了,這種潤唇球目前已經是美國人最愛的美妝產品之一。
為這EOS脣膏背書的名人數量,目前已經比為戒毒中心還多,EOS潤唇球在許多家喻戶曉的名星臉上出現,
像是希拉蕊·朵芙, 關·史蒂芬妮, 克莉絲汀·阿奎萊拉, ...呃...就連「辦公室瘋雲」裡的史丹利也是愛用者。
但是某些不滿意的消費者們表示,這款潤唇球應該要加上警告標語。
一名名叫Rachael Cronin的女子,於週二對該公司提出集體訴訟。
訴狀中指控這款潤唇球造成了紅疹、皮膚乾燥、流血、起水泡、嘴唇龜裂、以及皮膚色素流失。
EOS砸錢請小甜甜布蘭妮、金·卡戴珊、泰勒絲、甚至麥莉也來代言了。
控方表示,這些名星收取巨額,幫這個產品製造了病毒式行銷的口碑。
於是消費者被趕進這場潤唇熱潮,認定從此生活無法離開EOS。
EOS是「潤唇進化」的字首縮寫,而潤唇球的設計是,用來讓這個產品很容易從女性的手提包裡抓出來。
所以憑著可愛的設計,彩虹般的色彩以及聰明的行銷,EOS潤唇球順利地統治世界。
但先別急,控方表示可能還有上百萬的消費者有不適的反應。
控方要求對受到影響的消費者進行賠償,以及EOS要在產品上加上警告標語。
一些消費者也在社群網站上放上警告,表示EOS潤唇球很容易發霉,彷彿這場訴訟還不夠糟糕一樣。
英文原文:
It’s the name on everybody’s lips: The lip balm that came out of nowhere to become one of America’s favourite beauty products.
With more celebrity endorsements than the Betty Ford clinic, EOS lip balm has been spotted on the faces of household names like Hilary Duff, Gwen Stefani, Christina Aguilera and … uhh … Stanley from The Office.
But some unhappy customers say the lip balm should come with a health warning.
A Los Angeles woman named Rachael Cronin filed a class-action suit against the company on Tuesday.
The suit alleges the balm has caused rashes, dryness, bleeding, blistering and cracking to lips, and loss of skin pigmentation.
Among others, EOS pays for endorsement from Britney Spears, Kim Kardashian, Taylor Swift and Miley Cyrus.
The lawsuit says these well-paid celebs have helped create a viral marketing buzz around the product.
So consumers have been whipped into a lip-smoothing frenzy, thinking EOS is a product they cannot live without.
EOS is an acronym for “Evolution of Smooth,” and the balm is designed to be easy to find in women’s handbags.
So with its cutesy design, rainbow of colours and clever marketing, EOS lip balm is well on the way to world domination.
But not so fast: The lawsuit says potentially hundreds of thousands of consumers have experienced adverse reactions.
The lawsuit is now asking for damages for affected consumers and demanding that EOS put a warning on its products.
And if that wasn’t bad enough, some consumers have posted warnings on social media that EOS lip balms attract mold.