Chris：Indeed. And what makes a good ad, Nancy？
克里斯：沒錯。那麼妳認為好的廣告須具備什麼元素，南西？
Nancy：The best ads are when word and image come together to convey a strong and effective message. I find that often the best ads don’t need to be complex. Sometimes simplicity can just do the trick.
南西：最好的廣告就是文字與圖象能相輔相成，傳達出強烈有效的訊息。我發現最棒的廣告往往都不需很複雜。有時候簡潔反而能奏效。
Chris：Your resume shows that you took several classes in Creative Writing and Media Studies. What did you learn from those classes that you think are relevant to an advertising position？
克里斯：妳的履歷表顯示妳曾上過幾堂《創意寫作》及《媒體研究》的課。從這些課程裡，妳學到了哪些妳認為與廣告工作有關的東西？
image n.影像，圖象
例：Seeing the images of these poor children on TV makes me feel sad.
（看到電視上這些可憐孩子的影像令我很難過。）
convey vt.傳達
例：This symbol conveys a message of unity and peace.
（這個標誌傳達了團結與和平的訊息。）
unity n.團結
effective a.有效的
例：This new teaching method proves to be very effective for small children.
（這個新式教法證明對小朋友很有效。）
complex a.複雜的& n.綜合區
例：We were amazed at the complex yet organized road systems of the ancient city.
（我們對該古城複雜卻又井然有序的道路系統感到很訝異。）
例：This housing complex offers affordable apartments for young couples.
（該住宅區提供年輕夫妻買得起的公寓。）
simplicity n.簡單；儉樸
simple a.簡單的
例：The simplicity of the architecture represents the spirit of Zen.
（這座建築物的簡單樸素代表了禪的精神。）
例：This digital camera looks fancy but is actually quite simple to use.
（這台數位相機看起來很花俏，其實用起來很簡單。）
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